This sentence was said by Dr Denis Cavallucci, after he gave a keynote speech ("Beyond TRIZ limits"), a tutorial lecture about computer assisted innovation, and attended the last Global TRIZ Conference 2011 in Korea (10th and 11th of March 2011).
Very remarkable fact, the CEO of POSCO (Pohang Iron and Steel Company ; 4th steel producer in the world) Joonyang Chung welcame the participants to the conference with words of encouragement. He said that POSCO 3.0 is going to be realized through the use of TRIZ as a core tool. He added that "TRIZ is a tool that allows you to leap forward to become a true global leader, and the POSCO family is also gathering its efforts to fully utilize TRIZ since last year". POSCO created a TRIZ-based unique methodology which is used for new product development, as well as for cost reduction in the production. To deploy it, POSCO created an internal TRIZ university, where 1800 employees (10% of the POSCO employees) have already been taught.
You may say : OK, but for what results ?
Joonyang Chung claimed that in 2010 TRIZ helped POSCO to earn 277 million US$, and to apply for 2.4 times more patents.
Dr Denis Cavallucci says that "a little bit like Jack Welsch (CEO of General Electric) was a starter for 6 Sigma, Junyang Chung paves the way for quantitavely bigger investments in TRIZ which will allow the deployment of TRIZ in companies" all around the world. It seems that some companies (Samsung, LG, Hitachi, Intel) begin to follow this model.
I have a last personal remark. MATRIZ is the international TRIZ association. If you go to the MATRIZ website and you give a look at the countries of origin of the 3rd MATRIZ level certified people (it has not been updated since around 1 year, but the following analysis would certainly be the same today), you will notice that 239 from 570 are from South Korea (for the sake of comparison : only 38 in all the countries of western Europe, 134 in Russia, 81 in the USA, 17 in China, 10 in Malaysia, 7 in Costa Rica !). There is even one Korean TRIZ master (level 5) (none from western Europe).
The 1 M$ question asked by Denis Cavallucci is : "what are the western European companies doing with TRIZ ?"
Here are some possibilities for an explanation of the delay in their TRIZ deployment (that's what he means):
* these companies are too conservative, not open minded enough to explore a new method, that must be just like another "new" method
* these companies do not know the existence of TRIZ
* these companies recognize the interest of TRIZ but not for their own business
* these companies do not need any help from outside for their innovation and/or the solving of their tough problems
* TRIZ was not invented in western Europe
* the TRIZ consultants are not sufficiently convincing in western Europe
Very remarkable fact, the CEO of POSCO (Pohang Iron and Steel Company ; 4th steel producer in the world) Joonyang Chung welcame the participants to the conference with words of encouragement. He said that POSCO 3.0 is going to be realized through the use of TRIZ as a core tool. He added that "TRIZ is a tool that allows you to leap forward to become a true global leader, and the POSCO family is also gathering its efforts to fully utilize TRIZ since last year". POSCO created a TRIZ-based unique methodology which is used for new product development, as well as for cost reduction in the production. To deploy it, POSCO created an internal TRIZ university, where 1800 employees (10% of the POSCO employees) have already been taught.
You may say : OK, but for what results ?
Joonyang Chung claimed that in 2010 TRIZ helped POSCO to earn 277 million US$, and to apply for 2.4 times more patents.
Dr Denis Cavallucci says that "a little bit like Jack Welsch (CEO of General Electric) was a starter for 6 Sigma, Junyang Chung paves the way for quantitavely bigger investments in TRIZ which will allow the deployment of TRIZ in companies" all around the world. It seems that some companies (Samsung, LG, Hitachi, Intel) begin to follow this model.
I have a last personal remark. MATRIZ is the international TRIZ association. If you go to the MATRIZ website and you give a look at the countries of origin of the 3rd MATRIZ level certified people (it has not been updated since around 1 year, but the following analysis would certainly be the same today), you will notice that 239 from 570 are from South Korea (for the sake of comparison : only 38 in all the countries of western Europe, 134 in Russia, 81 in the USA, 17 in China, 10 in Malaysia, 7 in Costa Rica !). There is even one Korean TRIZ master (level 5) (none from western Europe).
The 1 M$ question asked by Denis Cavallucci is : "what are the western European companies doing with TRIZ ?"
Here are some possibilities for an explanation of the delay in their TRIZ deployment (that's what he means):
* these companies are too conservative, not open minded enough to explore a new method, that must be just like another "new" method
* these companies do not know the existence of TRIZ
* these companies recognize the interest of TRIZ but not for their own business
* these companies do not need any help from outside for their innovation and/or the solving of their tough problems
* TRIZ was not invented in western Europe
* the TRIZ consultants are not sufficiently convincing in western Europe
