A friend of mine, who is mother of two kids, had a real life problem to solve.
She is in the process of launching an Internet wine business. A few months ago, she learned two days in advance that there was a wine trade show taking place in Brussels. What a great opportunity to meet a lot of prospects concentrated at the same place !
Unfortunately, for a number of reasons (her husband had an important meeting with customers; usual babysitters and grandmother were all unavailable; she did not want to let her baby to an unknown babysitter), she had to look after her baby on the day of the trade show.
She faced the following (apparently) unsolvable problem
* either to keep her baby at home and skip this opportunity
* or to go to the trade show with her baby and only take some business cards (in order to re-contact wine traders later), and in this case the opportunity would be missed too, because it is not professional to take contact with prospects with a baby
Finally she decided to go to the wine trade show with her baby. It turned out very naturally to be no problem for the wine traders to be prospected by a mum with a baby. On the contrary, the mum globally received a very positive feedback during the trade show, and above all, when the prospects were later re-contacted by her, they remembered her very well !
Finally, what was originally considered as an absolute drawback turned out to be a strong marketing advantage.
She is in the process of launching an Internet wine business. A few months ago, she learned two days in advance that there was a wine trade show taking place in Brussels. What a great opportunity to meet a lot of prospects concentrated at the same place !
Unfortunately, for a number of reasons (her husband had an important meeting with customers; usual babysitters and grandmother were all unavailable; she did not want to let her baby to an unknown babysitter), she had to look after her baby on the day of the trade show.
She faced the following (apparently) unsolvable problem
* either to keep her baby at home and skip this opportunity
* or to go to the trade show with her baby and only take some business cards (in order to re-contact wine traders later), and in this case the opportunity would be missed too, because it is not professional to take contact with prospects with a baby
Finally she decided to go to the wine trade show with her baby. It turned out very naturally to be no problem for the wine traders to be prospected by a mum with a baby. On the contrary, the mum globally received a very positive feedback during the trade show, and above all, when the prospects were later re-contacted by her, they remembered her very well !
Finally, what was originally considered as an absolute drawback turned out to be a strong marketing advantage.
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